The Electric Guitar 2.0: Redesign of the Electric Guitar


50 years ago,the electric guitar reached both the segmentation and individualization phase.Currently the next step should be the awareness phase.However after close study, it was conclused some “aware” products succesful.Therefore the electric guitar will remain in the segmentation and individualization phase in the near future.In the segmentation phase there are still lots of oportunities due to new technologies (…)

By Wilcon A. Prinsen


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