The purpose of the thesis was to design a guitar life cycle, based on the situation of the Chinese market environment.
Being a guitar player, and also a guitar maker is the reason for choosing this topic. I had an experience of making my own guitar in 2009. The process I experienced is almost the same
as that in a guitar factory. I desired to utilize my understanding to improve the guitar making process and design. The main purpose of the thesis was to design and make a guitar which would be popular in China.
The design was to penetrate the market. There was knowledge and reasons for choosing appropriate raw material. History and culture were considered in the design process.
The other purpose of the study was to design an efficient factory layout. And the factory designed in the thesis was to be located in China. The ways of dealing with Chinese suppliers were studied in the work as well as the guitar delivery methods in China. And according to the Chinese instrument market status, the thesis evaluated the marketing for the virtual factory. In addition, hiring and training employees was studied. In summary, the goal of the thesis was to help to reveal the mystery of the Chinese guitar market
Wenbo Zheng https://publications.theseus.fi/bitstream/…/Zheng_Wenbo.pdf